4 Benefits of Promotional Products

Look around your home or office and identify just how many promotional products you have. Promotional products can be a powerful addition to a marketing strategy to be top of mind and reach a large audience. In fact, 20.9% of consumers made a purchase after receiving a promotional product.

Still not convinced? Here are some benefits of promotional products:

Brand awareness

Probably the biggest advantage in investing in promotional products is the impact it has on brand awareness. Think about how many company promotional products you have seen or used today. Promotional products is a great way to create familiarity to your company. Determine how you can use promotional products to reinforce you brand story. For example, if you’re launching a new cloud application, why not consider choosing an umbrella as your promotional product. This is a creative and memorable way to remain top of mind.

Long-life cycle

Aim to develop promotional products that are useful or educational to your target audience. This is important because 97% of recipients of promotional products keep them. Promotional products may also make a lasting impression because they get passed on to others. Promotional products can be a great way to expand your brand’s reach. I often find myself using a promotional pen or USB that I didn’t initially receive. The longevity of your promotional products may ultimately give you more recognition.

Customization

The variety of promotional products that are a available is a huge advantage. This allows your company to think creatively in terms of what products best suit your message. Choices of promotional products range from stationary, clothes, and electronics. The huge variety of available products also makes promotional products an option to fit almost any budget. In addition, the presentation of the promotional product your choose is entirely up to to, like the colour and the copy. They’re versatility is also great to be personalized of any type of event from trade shows to golf tournaments. The highly customizable nature of promotional products make it an ideal choice as a marketing option.

Gifts

A different approach to promotional products is to use them as a thank you to your employees or partners. A great, high quality promotional product is a great way to show appreciation to your employees or partners. In addition, a well selected promotional gift can promote a feeling of good will, which may carry out to the rest of the company. Your employees are your biggest advocates, so for them to use a promotional product can be a great benefit to you. An example is an employee wearing a corporate hoodie or polo.

Effectively using promotional products to align with your brand can be hugely beneficial investment for you company. Make sure that the promotional product you choose is also good quality and provides a useful function to the receiver.

If you think you’re ready to start investing in promotional products, take a look at our latest Holiday Catalog. We will also love to chat if you’re looking for advice on how to get started. Please contact us at info@shopeveryday.ca or (416) 652-6829 for more information.