5 Ideas for Effectively Using Promotional Products

Customized promotional products are a great way to promote your company to employees, partners, and clients. Whether your budget is $2 per person or over $100, here is a range of ideas to help you get the biggest return-on-investment for your budget.

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1. Partner Awards

Good relations with your company’s partners, resellers and distributors can be essential to maintaining your revenues and scaling your business faster than you could on your own.

Large companies like Microsoft and Salesforce are known to for their global events dedicated to recognizing their top partners. Even if it your company doesn’t host large galas, you can still treat them to dinner and present your partners with a plaque or award as a token of your appreciation and as recognition for their work.

2. Employee Recognition

Small gestures can go a long way to making your employees feel valued and appreciated. Things like breakroom snacks and good office supplies and stationary don’t cost a lot relative to their total compensation, but can do wonders for employee morale.

Company-branded promotional items such as portfolios and high-end pens cost only about $20 and are practical items the employee will use in their day-to-day activities at the office or when meeting clients.

3. Corporate Events

What better time to promote your company and reinforce your company’s brand than at your own events?

Clients, employees and partners are your brand’s biggest promoters. Tote bags, pens, notepads, water bottles and coffee mugs are low-cost practical items that are likely to be kept and used in public, thus amplifying your brand.

4. Marketing Campaigns and Contests

According to a recent study, 80% of customers will take a survey to get a promotional product. If you’re looking for customer feedback, to up-sell or cross-sell other products, offering a promotional items is a great incentive.

Campaigns targeting non-customers may require larger incentives, but as long as the value of the incentive is lower than the lifetime value, it’ll be worth it. For example, Canadian banks like RBC and TD often run promotions that give away iPads or tablets to new customers. You may not have the budget to give away iPads, but you can still offer quality promotional products such as leather tablet cases and cocktail shaker sets.

5. Holidays or Special Occasions

Special occasions such as birthdays or Christmas are a great time to surprise and delight employees, customers and partners. A card and a small gift makes them feel valued and acknowledge, and doesn’t have to cost your company a lot.

For example, a customized crystal holiday ornament starts at $7.92, and a large tin of chocolates starts at $17.83. Even if the recipient doesn’t use or eat the item, they’ll still remember your gesture.

Need more help with finding the right promotional product for your corporate event or recognition initiative?

Contact us at info@shopeveryday.ca or (416) 652-6829.