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B2B OFFICE & PROMOTIONAL SOLUTIONS

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Promotional Products – Preferences by Age & Gender

As much as every recipient is an individual with unique preferences, the ASI noted distinct trends across age ranges as well as by gender.

Overall, by age:

  • More than half of consumers across all age groups own a branded t-shirt
  • Younger consumers are more likely to own a logoed USB drive, but 45% of U.S. consumers have them
  •  Across all ages, outerwear is a top five influential product

Product influence by age:

  •  Outerwear has the most influence on those 18 to 44 years old
  •  USBs have the most influence on those 45 to 54
  •  Drinkware has the most influence on those 55 to 64
  •  USBs have the most influence on those 65+

Men and women both love USB drives and outerwear, which has to look good, with 91% of recipients keeping USB drives because they are useful while 7% keep them because they are attractive:

Men:

  1. USB drives
  2. Drinkware
  3. Outerware

* Men are more likely than women to own branded desk/office accessories

Women:

  1. USB drives
  2. Outerwear
  3. Carrier bags – women are more likely own promotional or carrier bags than men

Canadians responded as follows when asked to rate the top three promotional items they had received in the last 12 months::

  • Writing instruments – 48%
  •  Shirts – 36%
  •  Bags – 25%
  •  Calendars – 25%
  •  Desk/office accessories – 16%
  •  Caps/headwear – 21%
  •  Drinkware – 13%
  •  USB drives/flash drives – 12%
  •  Health & Safety products – 11%
  •  Outerwear – 16%

General trends:

  •  42% have a more favourable opinion of the brand if the promotional product they received was environmentally friendly
  •  Recipients notice and appreciate items that were manufactured in their home countries
  •  76% of consumers who have calendars prominently display them at home or at work
  •  Consumers who own a promotional desk accessories typically keep it for 14 months
  •  61% of desk accessories stay at the office
  •  More than half of U.S. consumers who own logoed drinkware use it 2 to 3 times weekly or more
  •  83% would keep a promotional umbrella because it’s useful