This time of the year when friends and family come together, it is important for business owners to also remember to tell their customers how much they are valued. Although the best and simplest form of appreciation is saying, “thank you,” most people will delete your kind email without reading or understanding the true sincerity behind it. Here are some ideas that will spread your good will and bring a smile to your customers’ faces.
Like we said before. Emails are usually mistaken for spam and go right into the trash. Send your customers a hand written note in the package when they purchase your products. Not only do they find a surprise inside, but it tells your customer that your company took the time to write out that short letter. Keep it classic with nice white stationary, or get festive and write on paper with a holiday boarder. This method is simple, yet effective. Maybe even throw in a free sample, like special office supplies.
Take a note to the next step. Getting family to take a holiday picture is somewhere in between herding cats and pulling teeth, but employees look forward to a day where they can dress up and have a little fun. Taking a fun company or team picture to mail to your clients, wishing them health and happiness this season is an excellent way to accomplish many things at once:
Recognizing a customer over social media is a great way to make that person/company feel appreciated. Plus, you not only will have their satisfaction, but those who follow that customer will be inclined to look into your business as well.
When customers purchase from your business, put their name into a raffle for a big prize or package. This is something that will make your business stand out. Your business will be front in their minds as they anticipate the drawing, while feeling appreciated of your gesture regardless of the outcome.
Promotional products don’t have to be just for fairs and tradeshows. For a select list of customers, treat them to fun items that are sure to impress and show your appreciation. Here are some wintery ideas you can use to spread winter cheer:
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